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Research papers

Marketing as an instrument for revitalization and development of old fortress

The authors proposed marketing oriented program for revitalization of the old medieval Sisak fortress. The main conclusions of research and modelling are: 1. Historical monuments of this kind should not be degraded through marketing revitalisation...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Milos Graonic, Nenad Porges
May 4, 1988
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Citation

Graonic and Porges (1988a, May 04). Marketing as an instrument for revitalization and development of old fortress . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-as-an-instrument-for-revitalization-and-development-of-old-fortress-